Who is Noah Beck? The Relatable TikTok Star Who’s Captivating the World

Beck’s journey from college soccer to TikTok stardom is a testament to the power of authenticity and consistency.

Noah Beck, a 22-year-old TikTok star, has become one of the most famous people on the platform. His journey to fame began when he posted his first TikTok video in January 2020, lip-syncing to a DaBaby verse from Megan Thee Stallion’s Cash Shit. The video, shot in his bedroom with an iPhone, bore the unmistakable signs of suburban teenage life: a white T-shirt, floppy hair, string lights, and walls adorned with photos and posters. Initially, the video failed to garner significant attention.

However, when the pandemic forced the closure of college campuses, Beck’s video inexplicably gained traction. He woke up one day to find that he had 20,000 followers, and each video had 300,000 views. He thought it was a glitch. As the days went by, his follower count continued to rise, and his videos started to rack up millions of views. It was then that Beck realized that his TikTok account had become a full-time job, and he needed to adapt to the new reality.

The Rise to TikTok Stardom

Beck’s ascent is marked by popular content trends that proliferate across the TikTok digiverse; videos of short dances, lip-syncs, and largely unfiltered moments from the creator’s life. Unlike those who came up as influencers on Instagram, the world a TikTok creator presents does not have to be polished and perfect. In fact, it’s better if it’s not. Beck attributes his success to consistency and posting things he enjoyed posting, whether they were trends or just things that made him happy.

He also candidly admits that the attention and serotonin from getting notifications on his phone drive him as a generation now. As ridiculous as it sounds, Beck’s authenticity and willingness to be himself have been key factors in his rapid rise to fame. He has managed to connect with his audience on a deeper level, fostering a sense of loyalty and trust that is rare in the world of social media.

Fashion and Hollywood

Beck has capitalized on his newfound recognition by setting his sights on more traditional avenues of fame. In January 2023, he signed with the Creative Artists Agency and will star in a feature film, The QB Bad Boy and Me, which is slated to begin filming soon. Beck is also a producer of the movie, a project from Creator Plus, a company that specializes in films featuring social media stars.

His newfound fame extends beyond the virtual world, with Gen Z fans and fellow celebrities recognizing him on the streets. When introduced to his idols, such as David Beckham, Mark Wahlberg, and Drake, they have all expressed the same sentiment: “I know who you are”. Beck’s transition into Hollywood is a testament to his versatility and ability to adapt to new environments. He has proven that his fame is not limited to the confines of TikTok.

Challenges and Controversies

Beck has faced some challenges and controversies. He denied hitting on another TikToker while with his girlfriend, Dixie D’Amelio; there were charges of queerbaiting after he wore fishnets on the cover of a magazine. Beck said he regretted acknowledging the rumors about him being queer online altogether. He’s been in the vicinity of scandal—like the time his friend Hall pranked him with strippers, earning the disapproval of D’Amelio’s mother, or when Hall and Gray allegedly caused a public nuisance by throwing parties in the middle of the pandemic, or the day Hall was arrested on marijuana charges—but remained untouched by it.

Beck’s manager, Maxwell Mitcheson, says that they “decided early on that Noah’s brand is the friendly boy next door who is brand-safe. Those are two of the main pillars of Noah Beck’s IP”. Despite these challenges, Beck has managed to stay grounded and focused on his brand, ensuring that his controversies do not overshadow his achievements.

Personal Life

When asked about his nighttime routine, Beck values his sleep more than the next guy. He tries to make sure he’s winding down around 10 p.m., unless it’s a night out. He likes going out in moderation. If he did it every night, he’d be a wreck. Beck uses candles throughout the day and showers every night. He likes to cleanse in the shower and uses a variety of products from Eminence, an organic skincare brand.e also checks social media before bed, knowing it’s a nice little nightcap for him. He wears his underwear brand, Iphis, to bed and uses charcoal linen sheets from Pottery Barn. Beck doesn’t do outside clothes on the bed and doesn’t touch his bed other than when he’s sleeping in it. Despite his busy schedule, Beck prioritizes self-care and relaxation to maintain his mental and physical well-being.


Beck’s journey from college soccer to TikTok stardom is a testament to the power of authenticity and consistency. His ability to connect with his audience through unfiltered moments and relatable content has propelled him to global fame. Despite facing challenges and controversies, Beck remains grounded and focused on his brand. His transition into traditional avenues of fame, such as Hollywood, is a natural progression of his success.

As he continues to navigate the ever-changing landscape of social media, Beck’s wholesome and relatable persona will undoubtedly keep him at the forefront of TikTok’s digiverse. Beck’s story serves as a reminder that authenticity and consistency are key to achieving success in today’s digital age.

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